Visitors who come to join the event in real life at Aeroprint are welcome from 13.30.
On the confirmation you will receive you will fond the exact entrance time to avoid too many guests entering at once.
14.00 uur – Welcome by Erwin Koerts
14.20 uur – Jos Steutelings VIGC
15:00 uur – Olga Munroe
15.45 uur – Workshop digital printing (only @ Aeroprint)
please join online
While registering you can indicate if you want to join the event in real life at Aeroprint in Ouderkerk aan de Amstel or if you want to join online. The login credentials will be send to you in advance.
Olga Munroe is Head of the Retail Institute at Leeds Beckett University, a research centre that specialises in retail innovation and consumer behaviour.
Olga has a MA and BA in Philology from University of Warsaw, followed by career in a marketing agency, where she worked on award winning media campaign for a large European retail developer. In the UK, she held marketing roles in public education sector and tradeshow industry. Prior to joining the institute, she managed and supported strategic university projects.
Olga provides strategic direction for the Retail Institute and creates a knowledge exchange platform provides support to industry partners, trade organisations and fellow academic institutions. She works with global businesses in retail supply chain: retailers, brand owners and packaging manufacturers – companies like Nestle, BASF, ASDA, Coveris – and many more.
Jos Steutelings is the director of the Flemish innovation center for graphic communication VIGC. A network organization with a focus on technological and business innovation in the graphical industry. The mission of the VIGC is to provide practical insight in a rapidly changing technological graphics environment.
Jos will tell us about the position of print in the modern marketing mix:
“The importance of print in the current super digitized not always clear. There is a growing misinterpretation around print. Print, when used in a smart way, has an enormous added value in the (digital) communication mix. Jos is taking us on a journey along interesting numbers and interesting cases with prep you for an “all into print” feeling at the end of the presentation!”